Sunday, May 3, 2009

The New Chrysler Corporation



Perhaps I should have photo-shopped out the Fiat badge and replaced it with the Chrysler emblem because this will be one of the first cars imported from Italy for the Auburn Hills manufacturer. It's a Mini-scaled Fiat 500 and I would imagine it will take on a different look in the US market because our bumper standards are different from Europe's. That's a process Ford discovered when it decided to import the European Focus to these shores. It also takes about 2 years to complete the redesign. Tell me, can Chrysler wait that long for new product to start arriving?

I must share with you that this whole Chrysler drama is far from over. I would expect years of mayhem what with the bankruptcy filing, complete collapse of domestic sales (especially Chrysler's), a dealer network under extreme pressure and an Italian management team that only recently was able to turn Fiat around.

One thing is certain, your local Chrysler and Dodge dealers will be pushing used cars as Chrysler's manufacturing plants are idle as of now.

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